CHIEF EXECUTIVE OFFICER
How can business leaders be more effective?
Effective leaders are curious, creative and adaptive. They scan the external factors to seek opportunities or challenges that can scale their companies to greater heights. They move fast, smart and win now. They purge irrelevant activities and focus on tasks that matter most.
Effective leaders also grow their own trees by focusing as much time on people issues as they do on business issues. They seek the right people, keep them smart, align them to the same strategic priorities and empower personal transformation.
Lynda’s Bio
Dr Lynda Wee received her Doctor of Philosophy (Marketing) from the University of Stirling (UK) in 1998. She obtained her Master’s Degree in Business Administration (1987) and a Bachelor’s Degree in Science (Highest Honors, 1986) from the Southern Illinois University at USA. She graduated with a Bachelor’s Degree in Business Administration from the National University of Singapore in 1985.
Besides this, she was elected as a Fellow of The Chartered Institute of Marketing, UK and received the Chartered Marketer Status in 2001. She received her Advanced Certificate in Training and Assessment from the Singapore Workforce Development Agency (2009) and is also a Certified Style Coach (Honours) with a Diploma from the Style Coach Institute®, UK (2009).
Today, Dr Lynda Wee is a member of Trainer and Adult Educator Manpower Skills and Training Council at the Singapore Workforce Development Agency, as well as the Chair of Marketing Sub Committee at Adult Education Network, Executive Committee Board.
Her present work includes being a Regional Retail Consultant in Indonesia, Malaysia, Singapore and Thailand. As the Principal Consultant of an overseas leading telecommunication retail chain, she handles strategic planning, branding, store operations, visual merchandising and talent management. She serves as an Adjunct Associate Professor at the Nanyang Technological University and as a Judge for Annual Retail Asia Pacific Top 500 Awards.
Prior to founding Bootstrap, Dr Lynda Wee was the Senior Vice President of Learning and Development at CapitaLand Limited and held the concurrent post of Founding Principal for CapitaLand Institute of Management and Business. She also served as the founding member of Temasek-Linked Companies Organisation Development Network. In 2006, she was the Principal Consultant for a nationwide survey to determine the impact of Retail Leadership on Service Quality in Singapore as part of the Go-Extra-Mile Service Initiative and assisted in the Customer-Centric Initiative. She was also a member of the Retail 21 Steering Committee in Singapore and a Visiting Professor in Retail Marketing at the Southern Methodist University at Dallas in USA.
