ASSOCIATE SPECIALIST

Mike’s Bio

Mike Neo is the General Manager (Asia Pacific) of C. Melchers GMBH & Co., agent for BREITLING brand of watches. He has had more than 25 years of horological experience. Through his experience in sales, marketing and operations both local and regional, Mike has developed a sensitivity and appreciation for cultural diversity. Mike initially embarked on a career with Alfred Dunhill in 1982, where he specialized in retail management. His primary role was to train retail sales personnel in customer service and technical knowledge. Consequently, when Dunhill ventured into the watch industry in 1985, Mike was selected to head the division. Currently, he serves as a Executive Committee Member in the Singapore Clock & Watch Trade Association, and as the Chairman of the Singapore Horology Golf section. His hobbies include reading, running and wine tasting.