Customer-Centric Initiative
Today’s retailers know that it’s not a straightforward transaction between seller and buyer. They know that their success stories will depend on the experience their customers have. Repeat customers and referrals only happen when your business is able to engage customers in a memorable, convincing manner.
Companies spend millions on advertising and marketing to create brand awareness. Yet, how your customer perceives your brand is determined by his or her experience from the moment he or she enters the store. The shop layout, merchandise selection and display, and sales assistance from frontline staff all form part of the customer’s experience.
Bootstrap wants to work with you to create a remarkable customer experience that will forge an emotional bond between you and your customers. To ensure that the solution we design is aligned with your company’s goals and culture, we involve your company’s key personnel so that the solution will be authentic to you.
The Customer-Centric Initiative is a joint initiative by SPRING, the Singapore Workforce Development Agency, National Trades Union Congress, Singapore Tourism Board and Singapore National Employers Federation. Enquire about government subsidies that are available for carrying out this project with us.
Human Capital
The path to growth is through hiring, developing, retaining and empowering talents. Hence, most companies are limited by the lack of manpower capacity rather than market opportunities. Your business cannot grow if it lacks the operating capacity to grow. We aim to close the gaps between your talent capability and the people you need to execute your strategies. We build accountability into your HR processes, advising on scope, scale, strategy and communication so that it is aligned and deliver on business outcomes such as the following:
- Competency profiling to define the success drivers.
- Outsourcing recruitment and selection process.
- Learning and Development mapping to design competency-based courses
- Driving accountability and performance through performance management systems.
Retail Strategy Development
In today’s highly competitive global retail environment, retailers need to identify and implement the right strategy to stay in the game. What is the right strategy? According to Dr Michael LeBoeuf, author of several business and management books, “A satisfied customer is the best business strategy of all.”
As a team of retail management specialists, we want to work with you to see how your business can become the market leader and distinguish itself from its competitors. We want to equip you capitalise on untapped opportunities to raise sales and profits. This requires defining a territory where you build on your uniqueness so as to achieve top-of-the-mind recall from customers. We believe that you should be building lifetime relationships with your customers – transforming them from browsers to buyers and then brand advocates.
When you work with Bootstrap, we will assist you rethink, refocus and reinvent. Our approach begins by gaining an understanding of your market positioning and that of your competitors, studying what your customers want from you, and what strategies your business has already adopted.
Our team of retail professionals will then enable you determine the right strategic path to achieve the results you want. We don’t just stop there – once a strategy has been determined, we work alongside with you to develop your organisation’s capabilities, transforming high level strategy into an actionable matrix. In particular, we will work on equipping your team with the right skills to execute the strategy at ground level. Strategy without proper execution is worthless.
