2020 LW Corp Formal



How can business leaders be more effective?

Effective leaders are curious, creative and adaptive. They scan external factors in the environment to seek opportunities or challenges that can scale their companies to greater heights. They move fast, smart and win now. They purge irrelevant activities and focus on tasks that matter most.


Effective leaders also grow their own trees by focusing as much time on people issues as they do on business issues. They seek the right people, keep them smart, align them to the same strategic priorities and empower personal transformation.



Dr Lynda Wee is a Specialist in Design Thinking, Leadership Development and Channel Value Creation. She is a Certified Senior Practising Management Consultant, Certified Workplace Learning Specialist, InnovDev Consultant, Certified Lego® Serious Play® Facilitator, Certified Everything D.i.S.C.Workplace® Facilitator and Certified IBM Enterprise Design Thinking Practitioner.

Prior to founding Bootstrap, a business consultancy boutique, she was the Senior Vice President of Learning and Development at CapitaLand Limited where she led the People and Leadership Development initiative.  She held the concurrent post of Founding Principal for CapitaLand Institute of Management and Business. She spearheaded the Innovation, Creativity and Entrepreneurship (ICE) Initiative to develop and implement radical new business ideas for the group. She also served as the founding member of Temasek-Linked Companies Organisation Development Network.


At Bootstrap, her clientele includes Bally, Coach, Calvin Klein Asia, Christian Dior, Dairy Farm International, DP Architects, Far East Flora Group of Companies, Far East Hospitality, Salvatore Ferragamo (Asia), Grand Indonesia Mall, Honeywell, Institute for Adult Learning, Jumbo Group of Restaurants, Kingsmen Creatives, Louis Vuitton, LVMH, Moet Hennessy, OSIM, Pansar, Suria KLCC Mall, The Skin Pharmacy and the Spring Mall.


For leading innovation, she was bestowed four SkillsFuture Singapore’s innovation projects for innovating learning technologies in various industry sectors. She also served as an independent Director of a public listed firm.


As an Adjunct Associate Professor at the Nanyang Business School, Nanyang Technological University, she lectures to local and overseas students from Norway and France’s EDHEC Business School. She is a Fellow at The Chartered Institute of Marketing, United Kingdom and held the Chartered Marketer Status since 2001.  She was bestowed The Innovator Award (2000), The Enterprise Challenge Shield (2003) and the TEC Champion Award (2003) from the Singapore Prime Minister’s Office for her innovation in piloting Problem-Based Learning in Tertiary Education.


Dr Wee received her Doctor of Philosophy (Retailing) from the University of Stirling (UK). She obtained her Master’s Degree in Business Administration and a Bachelor’s Degree in Science (Highest Honours) from the Southern Illinois University, USA. She graduated with a Bachelor’s Degree in Business Administration from the National University of Singapore. She received her Advanced Certificate in Training and Assessment (ACTA) in 2009 and Advanced Certificate in Learning and Performance in 2020. She is a recognised Specialist Adult Educator (Curriculum Development),  Adult Education Professionalisation from SkillsFuture Singapore.