BOOTSTRAPPERS

The Bootstrap Approach

Something so small can make all the difference.

“One small step for man, one giant leap for mankind.”
– Neil Armstrong
Who Are We?

We eat, sleep, breathe “Bootstrap”.

Originating in the wartime, “pulling yourself up by your own bootstrap” has come to signify overcoming obstacles through one’s sheer effort. Through levitating yourself, you literally do the impossible. This shapes our vision and mission about betterment, empowerment and transformational growth.

Growth is a daily choice. Every individual, brand and company must either move forward in growth, or risk falling back into oblivion.

As catalyst of change, we want to work alongside you as you pull up your bootstrap. Get the right lift at Bootstrap and you’re off to a great start.

Why Bootstrap?

Lift up through that tiny loop at the top of your boot, and you’re up and running in seconds!

Just like the bootstrap, your smallest action can lend a single boost that creates the biggest outcome. Small effort. Big outcome. It’s often the tiny lever that turns the tide. One small step towards change and soon you’re overcoming the impossible, one day at a time.

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Asking the right questions is everything.

With over 200 years of aggregate experience in consultancy, we’ve made asking the right questions into an art. It’s the basis of our total solution, and one we deliver with passion and pride to every client.

As pioneers and award recipients for Problem-Based Learning (PBL) in Singapore by the Prime Minister’s Office and for Innovating Workplace Learning using Learning Technology by the Institute for Adult Learning, we constantly work from a fresh angle. Framing the problem challenge is critical as it opens up the possibility of solutions. So critical that even if you get the “right” answer by asking the wrong questions, it’s still wrong!

Whether in the areas of strategic planning, leadership training, branding, service excellence or retail, we design and deliver the right fit for success.

Infinity—a symbol of endless possibilities

Our infinity logo serves as a symbol of the endless possibilities that every individual, brand and business is capable of achieving. Placed within Bootstrap, it resembles a pair of binoculars or glasses that underline the importance of looking ahead and around in the business world. It is through this clarity of shared vision that valuable business foresight can be achieved.

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Our Corporate Philosophy

Our Mission
Empowering transformation.

 

Our Vision
To be the most respected brand in empowering people and organisational transformation.

 

Our Core Values: G.R.O.W

  • Go the extra mile
    To exceed the expectations of internal and external customers.
  • Raise the bar
    To challenge ourselves to find better ways to achieve results.
  • Outperform competition
    To be the best in our field by constantly innovating, differentiating our offerings and services and by delivering results.
  • Work ethically, professionally and as a team
    To uphold professional ethics, respect our colleagues and celebrate their achievements in this knowledge-based industry.

Our Team Members

2020 LW Corp Formal

DR LYNDA WEE

Position: FOUNDER / CHIEF EXECUTIVE OFFICER

How can business leaders be more effective?

Effective leaders are curious, creative and adaptive. They scan external factors in the environment to seek opportunities or challenges that can scale their companies to greater heights. They move fast, smart and win now. They purge irrelevant activities and focus on tasks that matter most.

 

Effective leaders also grow their own trees by focusing as much time on people issues as they do on business issues. They seek the right people, keep them smart, align them to the same strategic priorities and empower personal transformation.

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Dr Lynda Wee is a Specialist in Design Thinking, Leadership Development and Channel Value Creation. She is a Certified Senior Practising Management Consultant, Certified Workplace Learning Specialist, InnovDev Consultant, Certified Lego® Serious Play® Facilitator, Certified Everything D.i.S.C.Workplace® Facilitator and Certified IBM Enterprise Design Thinking Practitioner.

Prior to founding Bootstrap, a business consultancy boutique, she was the Senior Vice President of Learning and Development at CapitaLand Limited where she led the People and Leadership Development initiative.  She held the concurrent post of Founding Principal for CapitaLand Institute of Management and Business. She spearheaded the Innovation, Creativity and Entrepreneurship (ICE) Initiative to develop and implement radical new business ideas for the group. She also served as the founding member of Temasek-Linked Companies Organisation Development Network.

 

At Bootstrap, her clientele includes Bally, Coach, Calvin Klein Asia, Christian Dior, Dairy Farm International, DP Architects, Far East Flora Group of Companies, Far East Hospitality, Salvatore Ferragamo (Asia), Grand Indonesia Mall, Honeywell, Institute for Adult Learning, Jumbo Group of Restaurants, Kingsmen Creatives, Louis Vuitton, LVMH, Moet Hennessy, OSIM, Pansar, Suria KLCC Mall, The Skin Pharmacy and the Spring Mall.

 

For leading innovation, she was bestowed four SkillsFuture Singapore’s innovation projects for innovating learning technologies in various industry sectors. She also served as an independent Director of a public listed firm.

 

As an Adjunct Associate Professor at the Nanyang Business School, Nanyang Technological University, she lectures to local and overseas students from Norway and France’s EDHEC Business School. She is a Fellow at The Chartered Institute of Marketing, United Kingdom and held the Chartered Marketer Status since 2001.  She was bestowed The Innovator Award (2000), The Enterprise Challenge Shield (2003) and the TEC Champion Award (2003) from the Singapore Prime Minister’s Office for her innovation in piloting Problem-Based Learning in Tertiary Education.

 

Dr Wee received her Doctor of Philosophy (Retailing) from the University of Stirling (UK). She obtained her Master’s Degree in Business Administration and a Bachelor’s Degree in Science (Highest Honours) from the Southern Illinois University, USA. She graduated with a Bachelor’s Degree in Business Administration from the National University of Singapore. She received her Advanced Certificate in Training and Assessment (ACTA) in 2009 and Advanced Certificate in Learning and Performance in 2020. She is a recognised Specialist Adult Educator (Curriculum Development),  Adult Education Professionalisation from SkillsFuture Singapore.

2020 LW Corp Formal

DR LYNDA WEE

FOUNDER / CHIEF EXECUTIVE OFFICER

How can business leaders be more effective? Effective leaders are...

pg 3 Dr Danny Poo

DR DANNY POO

Position: BIG DATA ANALYTICS ASSOCIATE SPECIALIST

 

Why should I care about Big Data in my business?

Data come from multiple sources and in multiple forms. It can come from both within and outside an organization. It can be both structured and unstructured, in a whole palette of flavours. It comes in fast and furious and fill up databases with no time at all.

Not knowing data is like a bird with its wings clipped. Your organization is mobile but it cannot fly.

 

The use of Big Data and Big Data Analytics could enable your organization create valuable business information and insights that would lift you up far beyond the competition!

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Dr Danny Poo is an Associate Specialist in Big Data Analytics at Bootstrap. He is also a tenured Associate Professor at the National University of Singapore. As the Curriculum Chair of the Department of Information Systems, Dr Poo has been instrumental in the development of three degree programmes at the School of Computing: Information Systems, Electronic Commerce and Business Analytics. These degree programmes produce graduates highly sought after by the industry.

 

He serves in the Steering Committee of the Asia Pacific Software Engineering Conference (APSEC) since 1994 and was the Vice-Chairman of the APSEC Steering Committee from 2003 to 2005. He was the Chairman of the Organizing Committee of two highly successful International Conference on Big Data and Analytics in Healthcare in 2013 and 2014.

 

Prior to founding Standices in 2013, Dr Poo was involved in research and development of technologies in Information Management, Health Informatics and Big Data Analytics. He has published many research articles and has turned the technologies into solutions that Standices now provides to its clients. Dr Poo is the Director of the Centre for Health Informatics at the National University of Singapore. The Centre is the lead provider of human capital in Health Informatics and its mission is to train healthcare and IT professionals to use Health Informatics to find new and better ways of delivering healthcare to achieve enhanced patient care and satisfaction. The Centre also serves as a hub for Health Informatics research and information exchange. Dr Poo is also the director and founder of Cicada Cube Pte Ltd, a Software Engineering company specializing in the production of biometric solutions for all industries.

 

His consultancy portfolio includes Deutsche Bank AG, OCBC Bank, Tech Semiconductor, Micron Semiconductor, Gemplus, Rhodes-Schwarz, Port of Singapore Authority, Monetary Authority of Singapore, Ministry of Defence, Singapore Polytechnic, Sema Group, FTMS (Malaysia), Standard Chartered Bank (Malaysia) and Neptune Orient Line.

 

Dr Poo received his Doctor of Philosophy, Master of Science and Bachelor of Science (Honours) in Computation from the University of Manchester in 1988, 1985, 1983 respectively.

pg 3 Dr Danny Poo

DR DANNY POO

BIG DATA ANALYTICS ASSOCIATE SPECIALIST

  Why should I care about Big Data in my...

drlek

DR LEK HSIANG HUI

Position: BIG DATA ANALYTICS ASSOCIATE SPECIALIST

How can data help in a business?

“Data! Data! Data! … I can’t make bricks without clay.” – Sherlock Holmes (by Sir Arthur Conan Doyle)

 

In today’s economy, Data remains of utmost importance to any company wanting to remain competitive. The goal in collecting data is to derive knowledge and insights so as to aid in decision-making. This can be achieved through data analytics. Data analytics spans various disciplines such as statistics, artificial intelligence and information technology with the main aim of transforming data into patterns, and patterns into knowledge. Knowledge can then help decision makers gain insights about their business operations and make better, fact-based decisions.

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Dr Lek Hsiang Hui is an Associate Specialist in Big Data Analytics at Bootstrap. He is also a Lecturer at the School of Computing in the National University of Singapore.

 

Prior to founding Standices, he was involved in a few start-ups. He is a mobile application developer and has produced more than 10 mobile apps on multiple platforms.

 

He has been involved in the teaching of various computing courses at School of Computing, National University of Singapore (NUS) since 2006. Some of the courses include programming methodology, enterprise systems analysis and development, and data mining. He has also conducted various training courses in the area of business analytics to professionals.

 

Dr Lek received his Doctor of Philosophy (Information Systems) from NUS in 2013. His research area is in Natural Language Processing (Sentiment Analysis). He graduated with a Bachelor’s Degree (1st class honors) in Computer Engineering from NUS.

drlek

DR LEK HSIANG HUI

BIG DATA ANALYTICS ASSOCIATE SPECIALIST

How can data help in a business? “Data! Data! Data!...

Rachel Poo

MS RACHEL POO

Position: BIG DATA ANALYTICS ASSOCIATE SPECIALIST

Why is understanding our customers important?

It is vital that we know and understand our customers to be able to create and provide for them the appropriate solutions to their challenges. Without understanding who our customers are, and what they really need, we will not be able to recognise their real needs, issues and gaps. Our recommendations may only be short-term solutions if at all. Through data, we will have better and deeper insights of our users and that gives us the capability to see more opportunities to better our customers’ lives and business. Our depth of knowledge and understanding of our customers determines our capability to deliver more innovative solutions for them.

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Ms Rachel Poo is a Big Data Analytics Associate Specialist at Bootstrap. She has been actively involved in projects and research for F&B, Malls Studies, Consumer Retail. She is also a Certified ACTA Trainer, where she provides mentorship programmes on Social Media Sentiment Analysis, Digital Marketing and helps business understand their Branding and Operations better.

 

Prior to her joining the team, she was in To The New, an integrated Digital Marketing Agency for 6 years, servicing clients and the organization in various roles as an Account Manager, Project Lead, Campaign Specialist and Team Manager. She also rose to be the Assistant Vice President of the Digital Marketing arm of To The New, S.E.A in the last 2 years and managed the organisation’s operations.

 

Through the various Digital Marketing projects, she has conceptualised and managed Digital Campaigns and Engagements targeted to both local and international audience, oversaw the implementation of Digital Advertisements. She is also proficient in analytics on Google, Flurry, Facebook, YouTube, Twitter. Her expertise in the Digital Marketing Landscape also includes Email Marketing, Mobile App Development, Integrated Digital Marketing Campaigns, Website Development, SEO and Search Campaigns and more. In addition, her interest in Big Data and Social Media allows her to engage Business Owners in understanding more about their Consumers through Insights Research on the Online Space.

 

Her clients include the National Trades Union Congress, Sony Pictures Entertainment, LG Electronics Singapore, CNBC and Changi Airport.

 

Ms Poo graduated from the National University of Singapore with a Bachelor of Business Administration, specializing in Management and Marketing in 2011. She received her Advanced Certificate in Training and Assessment (ACTA) in 2018.

 

 

Rachel Poo

MS RACHEL POO

BIG DATA ANALYTICS ASSOCIATE SPECIALIST

Why is understanding our customers important? It is vital that...

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